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 OUR FOCUS 

HOME > OUR FOCUS

WHY WE FOCUS ON  GEN Z 

At MNGO Media, we believe Gen Z isn’t just the future, they’re the now. As the

first generation to grow up entirely in the digital age, Gen Z is more connected,

informed, and expressive than any that came before them. They move fast, think

critically, and demand authenticity from the brands they engage with.

We know this because we are Gen Z. As a marketing company built by members

of this generation, we understand how to navigate the constantly evolving digital

landscape and speak the language of platforms like Instagram, TikTok, and

YouTube. But we also know it’s not just about trends, it’s about trust.

Gen Z is loyal when they find something real. They seek brands that reflect their

values, speak their truth, and engage with them meaningfully, not just sell to them.

That’s why we help businesses create genuine, lasting connections with this

powerful audience that’s reshaping how the world thinks about marketing and

consumption.

Ready to connect with Gen Z the right way? Let’s talk.

70%

Are more likely to support a brand that takes a stand on social issues.

70%

Say they get most of their political info from social media, not traditional news

outlets.

75%

Spend more than 3 hours per day on social media.

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OUR  SOURCES 

  • Pew Research Center, 2022. Gen Z and their digital habits.

  • McKinsey & Company, 2023. Understanding Gen Z’s skepticism toward traditional advertising.

  • Iowa State University Digital Repository, 2021. Gen Z’s rapidly changing preferences and media consumption patterns.

  • Revista Profesional de la Información, 2020. Gen Z's financial habits and media consumption behavior.

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