OUR FOCUS
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WHY WE FOCUS ON GEN Z
At MNGO Media, we believe Gen Z isn’t just the future, they’re the now. As the
first generation to grow up entirely in the digital age, Gen Z is more connected,
informed, and expressive than any that came before them. They move fast, think
critically, and demand authenticity from the brands they engage with.
We know this because we are Gen Z. As a marketing company built by members
of this generation, we understand how to navigate the constantly evolving digital
landscape and speak the language of platforms like Instagram, TikTok, and
YouTube. But we also know it’s not just about trends, it’s about trust.
Gen Z is loyal when they find something real. They seek brands that reflect their
values, speak their truth, and engage with them meaningfully, not just sell to them.
That’s why we help businesses create genuine, lasting connections with this
powerful audience that’s reshaping how the world thinks about marketing and
consumption.
Ready to connect with Gen Z the right way? Let’s talk.
70%
Are more likely to support a brand that takes a stand on social issues.
70%
Say they get most of their political info from social media, not traditional news
outlets.
75%
Spend more than 3 hours per day on social media.
OUR SOURCES
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Pew Research Center, 2022. Gen Z and their digital habits.
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McKinsey & Company, 2023. Understanding Gen Z’s skepticism toward traditional advertising.
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Iowa State University Digital Repository, 2021. Gen Z’s rapidly changing preferences and media consumption patterns.
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Revista Profesional de la Información, 2020. Gen Z's financial habits and media consumption behavior.